Future opportunities 2023
The GROW Digital Trend Guide:
in the middle of the future today.
So, have you chatted with artificial intelligence today? Or are you getting inspired for lunch via an app while working from home and then trying on the latest spring collection virtually because the latest newsletter from your favourite brand had offers that suited you perfectly?
The future is not only approaching relentlessly, it has long been here and permeates our digital everyday life with new innovations on an almost daily basis. But what will come tomorrow, what has potential – and who can still keep track of it all? We at GROW Digital Group, of course. Together with our trend researchers, we have compiled and analysed the strongest ideas from the relevant categories Tech & Data, Communication & Touchpoints as well as Brand Awareness and Employer Branding for the GROW Digital Trend Guide 2023. What opportunities will today’s digital trends bring for you and your company tomorrow and what concrete solutions for digital business models do we recommend to you? You can ask us any time – guaranteed with real human contact. But for now, we hope you enjoy browsing.
Get on the road to the future with GROW.
Discover our 3 top trend categories.
Data is the field in which the future is decided for many. What you can do with it and what new opportunities automation offers, show our trends around marketing and workflow automation, new ecosystem architectures and first party data management.
Are you already using all the possibilities of digital communication to bind customers to your brand? In our trends from the areas of virtual commerce, agile customer interaction, deep engagement and personalised content, you can discover how, where and with what you can address, inspire and retain individuals today.
Does your company live by new work and benefit from strong employer branding? The trends of purpose-driven organisation and new work show you what the working world of today and tomorrow looks like and how companies and brands can distinguish themselves beyond their regular mission.
Digital talent, fresh from AI.
Interns at GROW Digital Group should not be fetching coffee, but should be rewarded and spurred on for their curiosity and dedication. After all, they are people. So ... if they are human beings.
Kiss the chatbot, buy his lipstick.
There are people we would buy anything from. Jisoo from Blackpink is one of them. So it's no wonder that Christian Dior chose the likeable K-pop singer from South Korea as its brand ambassador and ran a WhatsApp campaign with her for Dior lipsticks - with the help of chatbots
Upskilling: AI killed the video seminar.
Fast continuing education portioned to the point? There is usually little help in poring over a book or watching a 20-hour video seminar by generic "chin fliehmanns" who mostly just market themselves. It's a pity when the colleague who found out exactly this one thing the other day doesn't have time for all of them ... Wait a minute.
Dance your shopping: shopping on TikTok.
Who doesn't know it: You've barely blinked away three hours with TikTok Reels and there's no time to go shopping. Fortunately, that's over now, as TikTok is expanding its features to include an integrated online store that both businesses and creators can use.
More automation, less packaging waste.
At GROW Digital Group, too, conscience eats with us. That's why we're happy when smart logistics simply ditches unnecessary packaging - forever. Are you joining us? And above all: What can you be picked up with in the future?
Good advertising leaves no traces.
In the past, successful advertising simply cost money, time and nerves. Today, people are also looking at the cost to the environment. And because producing a lot of hot air online can put quite a dent in your carbon credits, there's an urgent need for solutions that help you keep track of the carbon footprint of your digital emissions.
With data turbo to more conversions per hour.
At GROW Digital Group, we ask ourselves every day how we can put customers in the fast lane. The new car comparison portal carwow has done the same and is pointing the way to Insights for car dealers. Next exit: success!
The social network for those with a thirst for knowledge.
Social networks are both a blessing and a curse. No matter what you actually wanted on the platform: Distraction is everywhere, and instead of deep inspiration and connection, you often only find superficial gossip and cat content. Fortunately, everything is different now with Whyzzer.
And what do I buy today? Instacart has the answer.
Shopping for groceries online is often like choosing movies on Netflix: so many options, so little inspiration - and in the end you end up watching the first season of Friends for the fifth time or just ordering milk, Coke and frozen pizza again. Instacart breaks the monotony and creates a whole new shopping experience with curated shopping carts and star power to get ideas.
Eat what, Doc? Uber Eats delivers doctors:inside.
If you're flat at home, you can now order medical care to go with your soothing chicken soup: Delivery service giant Uber Eats is now not only delivering delicious food, but is also closing gaps in healthcare provision in a Portuguese pilot project.
Recommendation platform with fully comprehensive power.
Ever noticed that every car insurance is supposedly always the cheapest, where you can save a lot by comparing? Constant competition and bait-and-switch slogans bring everything but differentiation. Startup Trellis is now helping fintech partners deepen customer:ing engagement and create new revenue streams with its end-to-end API platform, Savvy.
My health data? I just sell myself!
Data - a real goldmine. Welcome to digital marketing. Anyone who also thinks that not only others should always earn money with their personal data urgently needs to take a look at this trend.
Wanted: uncomplicated model for videos. Found: flexible AI video avatar.
Moving images are king and an attractive speaker enhances every video enormously. The same goes for the costs, which can quickly go through the roof due to human models and expenses - and for the international adaptation, you end up with voiceovers or subtitles again. Or you can simply use an AI video avatar.
Full tube: AI creates creative ketchup campaign.
Heinz ketchup? Sure, that's the red, bulbous bottle. When brands and products are so closely intertwined that images are immediately generated in the mind, this is also a good hook for artificial intelligence. Heinz Ketchup proves with a witty brand campaign that there is only one true ketchup. Ready for the AI trend? Let's squeeze...
AI forecast turns franchise success on 7-Eleven.
Ever since "Clerks," we've been dreaming of our own convenience store where we can hang out with our buddies, philosophize about life, and do good business on the side. For the latter, however, the store has to be on the right corner, otherwise you'll just wilt your sausages. An AI now reveals whether the location has the potential to become a gold mine - at least if you want to open a 7-Eleven in Korea.
AI combines food and technology for better nutrition.
Hach, broccoli, we love you. Eating a really all-around healthy and balanced diet every day is just tremendously beneficial and we really so don't understand why everyone doesn't just do that ... because it's hard, okay? Now it's about to get a little easier, at least for Portuguese people, with Clevermeal's new AI-based app.
Experiencing sports up close becomes virtual reality.
Would you like to have all your customers and those who are to become customers at the event - but have to relegate many to the online ranks due to lack of space? brandence and DialogData would like you to take a closer look ...
I want a house from you!
"You'll own nothing and be happy"? No way. But if you have crazy ideas like buying your own property, you know it's not that easy, especially in popular metropolitan areas. A pinch of the sharing economy can be helpful: With the new app from Husmates, you can now find co-owners for your own property as easily as a Tinder date, at least in Toronto.
Smells like personalization: B2B platform for all details.
Attention, superlatives: Firmenich is the world's largest privately held flavor and fragrance company. The Swiss company is all about boundless enthusiasm of its consumers, absolute identification of needs and groundbreaking developments. Stop, this is where we like to step in for a moment, because the giant has pulled off another coup with the launch of Firmenich Studios: The personalized B2B platform offers access to the most detailed product information at a whole new level. We like to take a whiff of that.
AI with an eye for fashion.
More and more offers, ever faster collection changes: the modern fashion industry is full of challenges for consumers and suppliers. After all, each individual item not only has to satisfy critical eyes while shopping, but also has to be comprehensively keyworded and entered into online stores. With its AI, Pixyle is now making the world easier for everyone.
Dreamspark: TV dreams with artificial intelligence.
Surely you know it too, the weekend beckons with free time and the flicker box winks at you - time for series. So far so good, but the fact that the AI will also be responsible for your favorite series in the future and become part of your series Sundays might still be new. So let's say: AI? And action!
Legacy Code: Rejoice in the Legacy Thanks to AI.
Legacy Code - wuhaaa! At this moment, at least 80 percent of the developers and programmers reading this trend are holding their breath. But don't worry, even here your friend and helper the AI can assist you in taking the horror out of it. Effective work with legacy code is possible - it is allowed to take a breath.
Profit is in the smallest niche.
When it comes to financial participation in social media, for most users it's: It's a big club and you're not in it. Niche is now turning the tables and reinventing social media with a decentralized social content platform based on a token economy.
GROW Digital Trend Guide
Pre-order your PDF of the latest edition of the GROW Digital Trend Guide now.
"*" indicates required fields
GROW Digital Group has not only been dealing with the trends of tomorrow since yesterday. We have already published a trend report in 2022. Interested? You can download it here for free.