In order to always offer your customers a convincing customer experience across all channels that optimally presents your brand in a dynamic market environment, you need technical solutions that give you the opportunity to be agile and innovative today and in the future. With our open Digital Experience Platform, we provide you with these solutions. In this blog series, we will introduce you to the GROW DXP solutions and show you how you can take your online business to the next level with our flexible composable approach.
Time to Market
Faster time to market with the composable approach of our open DXP
The ability to react quickly to market changes and launch new digital products rapidly is a key success factor in online business. Our composable approach and the principle of the open Digital Experience Platform (DXP) offer decisive advantages here. They enable you to develop innovative and flexible digital solutions while significantly reducing time to market.
What is the composable approach?
The composable approach is based on the principle of modularity. Instead of developing a monolithic DXP that is rigid and cumbersome, we focus on customising your DXP solution according to your company’s requirements. To do this, we integrate various systems, data sources and digital touchpoints into a platform that can be flexibly expanded. The individual components can be developed, combined and optimised independently of each other. This allows you to adapt or replace individual components or react quickly to new requirements by developing new digital products.
This principle is not only limited to the platform architecture, but is also fundamental to the development of modern API-centred systems such as commercetools or Spryker, in which individual features and functionalities are combined as microservices or packaged business capabilities (PBCs), for example.
‘The open composable approach of our DXP solutions enables maximum flexibility and rapid adaptation to market changes by combining the best technologies.’ – Christof Zahn, Director Business Unit Consulting, basecom
Your advantages: Fast time to market and flexibility
The modular, open approach of our GROW DXP solutions offers you and your business two key advantages: Firstly, individual components can be developed independently of each other. Your DXP grows bit by bit and you are quickly on the market with new applications, services or touchpoints.
Secondly, you have the freedom and flexibility to use the solutions that best fulfil your requirements and business needs. This means you are not tied to an all-in-one platform or DXP suite, but can also integrate existing systems with other systems and tools into your DXP using the best-of-breed approach.
With our open DXP approach, we offer you the opportunity to develop customised solutions that are precisely tailored to your requirements. This keeps your platform lean and efficient, as only the systems and services that you really need are integrated. The focus is always on the functions that are crucial for the successful development of your business.
By using market-leading API-first technologies from the areas of data management, content management and e-commerce, we also ensure that your DXP is performant, scalable and future-proof. This creates the basis for offering your customers a consistent and convincing customer experience on all digital channels and optimally orchestrating content, product data and customer data.
The Digital Product Passport (DPP) – challenge and opportunity with DXP Solutions
The Digital Product Passport (DPP) is a European Union initiative that was launched as part of the Circular Economy Action Plan. The aim of this initiative is to improve the sustainability and transparency of products, conserve resources, reduce waste and promote climate protection. The DPP will provide comprehensive information on products, including origin, composition, reparability, recyclability and environmental impact.
Link with the Digital Experience Platform
The introduction of the DPP presents companies with numerous challenges, particularly with regard to the provision and updating of detailed product information. Modern data management systems form the technical basis for meeting these requirements of the Digital Product Passport. Through integration into a DXP solution, these systems also offer you the opportunity to seamlessly integrate the Digital Product Passport into your marketing and business strategies and thus benefit from it.
Advantages of integrating the DPP into a DXP
Conclusion
The digital product passport (DPP) offers both challenges and immense opportunities for companies. Integrating the DPP into a Digital Experience Platform (DXP) can help companies overcome these challenges and make the most of the opportunities presented by this new touchpoint. By using a DXP, companies can not only efficiently manage and update the necessary product information, but also strengthen customer loyalty, offer personalised experiences and optimise the entire value chain. This ultimately contributes to a more sustainable and transparent economy.
Digital product pass workshop
Ready for the sustainable future of digital retail?
In our workshops, the experts from our GROW partner basecom explain the basics of DPPs and work with you to prepare the introduction of DPPs for your products. Based on detailed individual analyses, we define your goals and set out a roadmap. We will show you specific options for the technical implementation of digital product passports, explore new opportunities and approaches for your customer communication together and develop a click dummy for your DPP. You can find out more about our DPP workshop in our PDF.
Headless data management and content management systems: The basis of our GROW DXP solutions
The composable approach of our open DXP solutions focuses on integrating different systems into one platform to deliver customised digital experiences across different channels. A key component of our DXP solutions are headless data management and content management systems that enable seamless integration and content delivery.
Product Information Management (PIM), Digital Asset Management (DAM) and Content Management Systems (CMS) form the backbone of an effective DXP solution:
Market-leading solutions for your DXP
The composable approach of our open DXP solutions focuses on integrating different systems into one platform to deliver customised digital experiences across different channels. A key component of our DXP solutions are headless data management and content management systems that enable seamless integration and content delivery.
Product Information Management (PIM), Digital Asset Management (DAM) and Content Management Systems (CMS) form the backbone of an effective DXP solution:
- Flexibility and modularity: The headless architecture allows companies to select and integrate different systems (data management, e-commerce, content management, etc.) independently of each other. This allows them to combine and expand the solutions that are best suited to their needs.
- Consistent customer experience: Headless systems make it possible to provide consistent and personalised content and data across different channels. Customers receive a seamless experience, regardless of whether they are using a website, a mobile app or an online shop.
- Efficient data management: The centralised management, enrichment, maintenance and segmentation of all relevant data and content eliminates the effort involved in multiple maintenance in different systems, avoids errors and achieves efficiency gains through automation.
- Faster time to market: Companies can update and launch content and digital products more quickly as they are not dependent on the development or redesign of a specific front-end system. This promotes agile development and adaptability.
