basecom expands and founds basecom Inc. in the USA

basecom GmbH & Co. KG is expanding and has founded a joint venture with its US partner company Sitation. With the new location in Raleigh, North Carolina, basecom is opening up the US market. basecom sees great potential for further growth in the internationalization of its business. With the newly founded basecom Inc. the company will also be offering its broad range of services in the areas of e-commerce, PIM systems and digital consulting on the North American market in future.

Osnabrück/ Raleigh (USA), December 18, 2023 | With locations in Osnabrück, Hanau, Hamburg, Munich and Cologne, basecom GmbH & Co. KG is an established software service provider with a focus on e-commerce, product information management (PIM) systems, digital experience solutions and consulting throughout the DACH region and will be celebrating its 25th anniversary in 2023.
By establishing the joint venture and setting up a new location in the USA, the company now also wants to address the US market and at the same time offer existing customers from the DACH region direct contacts for international projects in the USA.
Together with its US partner Sitation, basecom GmbH & Co. KG has founded basecom Inc. founded. Through the strategic partnership with a local company, basecom complements its own expertise and gains comprehensive market know-how, industry knowledge and direct customer contact through Sitation. basecom has extensive experience in innovative e-commerce and PIM technologies and can rely on strong software partners who also have strong ambitions to enter the US market and see a strategic opportunity in the market for their respective solutions.

"The US market has a different level of maturity than the German market and offers a lot of potential for our solutions," explains Manuel Wortmann, Managing Director of basecom, "in addition, the economic development in the USA is largely decoupled from that in Germany. The USA is an attractive growth market for us. I am therefore particularly pleased to have gained Sitation as a strong partner with whom we can act as equals and offer our customers the best possible service," Wortmann continues.

The joint venture provides basecom with a professional organizational structure and a team of more than 70 people in the USA with market experience. This eliminates a long set-up phase and existing and new customers can be supported directly on site.

"Sitation looks forward to working with basecom to support its expansion into the US market. We align with the vision and mission of basecom and its leadership team. This joint venture is the result of a common bond between basecom and Sitation to create a differentiated experience for basecom customers and platform partners," commented Jon Dehne, Chief Operations Officer of Sitation.

Jon Dehne, COO, Sitation

For further information, please contact

Marc Brochhaus
Senior Marketing Manager
m.brochhaus@basecom.de
More information also available at https://basecom.de/